Mangroves · Kenya
Roots
for tomorrow.
In Kenya, we help fund mangrove planting in Kilifi and Kwale.
Their roots provide habitats for marine life and help protect the shore.
GroomSkull® & theGoodAPI
Less hair
on your head.More roots
on our planet.
Our shared home is Earth. With theGoodAPI, we fund mangrove planting and plastic collection. Your orders make this commitment possible.
See what we support together- Trees
- 8169
- Planting funded
- Bottle equivalents
- 2198
- Collection funded
GroomSkull®theGoodAPIveritree
A story
taking root.
We love the idea that a brand built around shaved heads can also help forests grow. With theGoodAPI, we fund reforestation projects, including Kenya’s mangroves tracked by veritree. And it all starts with you.
Two concrete actions
On the ground.
Roots
Plastic · Coastal collection
Before the open sea.
We help fund coastal plastic collection with theGoodAPI and Plastic Bank.
The aim: recover plastic before it reaches the ocean, then direct it towards recycling.
Images from the partner programme
Closer to the ground.
Our commitment,
on the ground.
Ongoing
Today · Kenya · veritree / EarthLungs
Helping mangroves grow.
We fund restoration of Kenya’s coastal mangroves with theGoodAPI and its field partners. In Kilifi and Kwale, local teams plant and document their work.
- Mangroves
- Marine life
- Shoreline protection
Ongoing
Today · Plastic Bank programme
Intercepting plastic.
We fund plastic collection with theGoodAPI and Plastic Bank. The programme recovers plastic in vulnerable coastal areas and directs it towards recycling.
- Collection & recycling
- Coastlines
- Communities
Completed programme
Previously · Madagascar · Eden Reforestation
Where the journey began.
We supported reforestation in Madagascar with Eden through theGoodAPI. This programme is now complete; our commitment continues in new places.
- Reforestation
- Natural habitats
- Communities
Field updates coming soon
Coming soon · Brazil · Samuma
Brazil’s mangroves.
We also support Brazil’s mangroves with theGoodAPI and Samuma. Next, we will share field records and photographs, which are currently being prepared.
- Mangroves
- Marine life
- Shoreline protection
A closer look.
≈ 2451 t of CO₂
CO₂ potential over the trees’ lifetime
Long-term estimate, depending on tree growth and survival.
See the calculation
TheGoodAPI’s average reference: 300 kg of CO₂ per funded tree over its lifetime.
Less plastic.
More income.
Through Plastic Bank, collectors receive payment for the plastic they recover. Your orders help fund this work through our partnership with theGoodAPI.
Our partner and how contributions are tracked
theGoodAPI connects our funding to field programmes and tracks progress. The counters show planting and collection funded by GroomSkull®; they change as our partner updates its records.
Photos: theGoodAPI partner programmes. Film: GoodAPI / veritree projects, featured on Atari’s impact page.
Keeping your shaver in good condition
Keep the body of your shaver and replace its head, on average every 2 to 3 months. Clean it regularly and let it dry before putting your shaver away.
Read the care guide →Your head, your own.
One planet for us all.
Thank you for helping GroomSkull® grow. And for helping us go beyond shaving.